Finding Leverage In Your Business
A few weeks ago, I was having dinner at the home of my oldest brother Steve. He was giving me a tour of the recent projects they had completed as well as a few others currently in progress. At one…
STOP Doing All The Things.
People LOVE to chime in with exactly what you need to do in order to grow your business. Ever noticed that? You’ll have people with ZERO experience owning and operating their own business start spewing out tactics & strategy to…
The One Line Email to Revive Dead Leads
What do you do when a hot prospect suddenly grows cold? You’ve done the work to start the conversation and get the ball rolling and then…crickets. Here’s a sweet and simple secret to re-engaging those cold leads. I call it…
Infusing Personality Into Your Business
Want to know one of the biggest mistakes that businesses make when it comes to marketing? They are BORING. They are too generic, too vanilla. They have zero personality. And what happens when you are boring? People don’t pay attention.…
Duplicating Yourself Through Email
As you grow your business, you are inevitably asked to DO more. More meetings. More time management (yourself and employees). More answering questions. And on and on. It can feel a lot like this guy…running from one plate to the…
The Importance (and Trap) of Getting Started
Whenever you are stuck searching for the optimal plan, remember: Getting started changes everything. The teacher learns more than the student. The author learns more than the reader. The speaker learns more than the attendee. The way to learn is…
Copywriting & Email Marketing Formulas: Live Discussion
Excited to join forces with Sarah Johnson, co-founder of JamboJon, to dive into copywriting and email marketing formulas in a live discussion via Zoom on Tuesday, April 20th from 11:45am – 1:00pm MT. Copywriting Sarah will be sharing three copywriting…
The Words You Use
Let’s see if you have ever had this experience before. You meet someone for the first time and within the first few minutes, he/she has accurately described in detail your current situation, including problems & challenges that you’ve never ever…
The Power of an Invitation.
How a 3-Minute phone call turned into an Ironman. As a business owner and marketer (and yes, you ARE a marketer), our goal is to invite people to take some type of action. Now, that action could take the form…
Are Facebook Ads Risky?
Facebook ads have the reputation of being risky. And the fact is, they are risky if you are going in blind. It’s freakishly easy to create a campaign or boost a post, and then watch in silent horror as your…