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The Words You Use

Let’s see if you have ever had this experience before.  You meet someone for the first time and within the first few minutes, he/she has accurately described in detail your current situation, including problems & challenges that you’ve never ever shared with anyone?  Instantly, you… Read More »The Words You Use

Know Your Audience

Growth & Scalability Comes From Knowing Your Target Audience Better Than They Know Themselves One morning eleven years ago, I looked into the bathroom mirror…and what I saw looking back at me scared me. I didn’t pull out my phone and take a picture, but… Read More »Know Your Audience