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Yesterday, a client shared something that made me both giddy with excitement and shake my head in disbelief.  Here’s the gist… We were talking about her clients and the importance of maintaining relationships with those clients via consistent, monthly email.  And she said, “Email works,… Read More »

True Value

A father said to his daughter, “You have graduated with honors, here is a car I bought many years ago. It is pretty old now. But before I give it to you, take it to the used car lot downtown and tell them I want… Read More »True Value

Fatal Misdiagnosis

I want to tell you a story that proves how context can mislead people to make the wrong decisions. (true in life as it is in marketing your business) This story is important because I hear from too many people who mistakenly conclude that their… Read More »Fatal Misdiagnosis