Last Sunday, the Kansas City Chiefs won Super Bowl LVIII.(‘LVIII’ means 58 by the way. And yes, I did have to look that up)But from a publicity standpoint, Taylor Swift was the actual winner of the Super Bowl.Let me explain…Tay-Tay appeared no…
I wanted a clever message to usher in 2024. Alas, I wrote this email instead 🙂If you are like me, then you have probably been thinking about ways you’d like to elevate your business this year.Increase sales…Build out your team…Buy…
Here’s a common mistake that I see a lot of business owners struggling with.It has to do with asking.As a business owner and marketer (and yes, you ARE a marketer), your goal is to invite people to take some type…
As you may have seen, Charlie Munger passed away yesterday.He was Warren Buffett’s main man, helping grow Berkshire Hathaway into a giant holding company worth more than $780 billion.Not too shabby.Admittedly, I didn’t know too much about the man until…
This is something I’ve never done before.It might totally bomb. It might not.But here goes…Yesterday, my wife met this adorable family of nine. Here’s a picture of their kids (all 7 of them)… They are refugees from The Democratic Republic…
Capturing attention.For anyone in business, this is critical.Failure to do so leads to decreased brand awareness, loss of potential customers, and {gulp} even closing your doors for good.But HOW do you capture attention…When people have become so adept at tuning…
Most of the time, the easiest way to get what you want is to simply ask for it. Common sense, right? But the truth is…it’s not all that common. Think about how often you sidestep this approach and instead try…
Sometimes we just don’t really understand what’s going on. This life lesson was branded on my brain at 1am a few days ago. My wife and I took the kiddos camping down in Arches National Park.(or “dragged us” as my…
Yesterday, a client shared something that made me both giddy with excitement and shake my head in disbelief. Here’s the gist… We were talking about her clients and the importance of maintaining relationships with those clients via consistent, monthly email. …
Email does work and can produce some powerful results. (Like $130K in one month for our dental client) But…It’s not enough to simply send any old email. You need to hook the reader into your message if you want to…
