The Easiest Way To Get What You Want
Most of the time, the easiest way to get what you want is to simply ask for it. Common sense, right? But the truth is…it’s not all that common. Think about how often you sidestep this approach and instead try…
Category Facebook Ads
Expectations (from Norway!)
First, some exciting news: We added to our family! Instead of 5 girls in the house (wife + 4 daughters) we now have 6 🙂 Emma, our 17 year-old foreign exchange student from Norway, recently arrived a few weeks ago…
Fatal Misdiagnosis
I want to tell you a story that proves how context can mislead people to make the wrong decisions. (true in life as it is in marketing your business) This story is important because I hear from too many people…
Finding Leverage In Your Business
A few weeks ago, I was having dinner at the home of my oldest brother Steve. He was giving me a tour of the recent projects they had completed as well as a few others currently in progress. At one…
STOP Doing All The Things.
People LOVE to chime in with exactly what you need to do in order to grow your business. Ever noticed that? You’ll have people with ZERO experience owning and operating their own business start spewing out tactics & strategy to…
The Importance (and Trap) of Getting Started
Whenever you are stuck searching for the optimal plan, remember: Getting started changes everything. The teacher learns more than the student. The author learns more than the reader. The speaker learns more than the attendee. The way to learn is…
Are Facebook Ads Risky?
Facebook ads have the reputation of being risky. And the fact is, they are risky if you are going in blind. It’s freakishly easy to create a campaign or boost a post, and then watch in silent horror as your…
How Much Is A Client Worth To You?
The secret of successfully scaling your business starts with understanding the lifetime value of your client. Recently, a prospective client was referred to me to help with promoting her mindfulness practice. Although the business model was the same as others…
3 Must-Have Marketing Campaigns for 2021
Three Different Strategies to Capture the ‘Low-Hanging Fruit’ and Skyrocket Your Profitability. Are you missing out on these ‘low-hanging fruit’?Are you watching buyers walk right past your checkout line and over to your competitor? In this post, we cover 3…