Sometimes we just don’t really understand what’s going on.
This life lesson was branded on my brain at 1am a few days ago.
My wife and I took the kiddos camping down in Arches National Park.
(or “dragged us” as my oldest daughter would say)
We had all fallen asleep when several of us were rattled awake by the loud conversation of two ladies in the campsite next to us.
After getting past my initial frustration of having been woken up, my anger turned into amusement as I heard what they were passionately discussing.
“I just store all my photos on the cloud.”
“What? Not me. I put all my photos on Facebook. I don’t even have a cloud. What even is the cloud??”
At this point, the three of us that were awake nearly burst into tears.
Clearly, this was a topic of the utmost importance, one that certainly could not wait until morning.
But joking aside, we all find ourselves in a similar situation at times.
For a lot of people, marketing can be as bamboozling as ‘the cloud.’
Especially when it comes to email marketing.
For most of us, it’s seems logical enough:
You send an email to 50 people. It should arrive to all of those 50 people.
But unfortunately that is not what actually happens.
Oftentimes, your email will get redirected to the promotions tab in Gmail, get lost in cyberspace, or end up in the spam folder.
Even from people that you’ve communicated with before.
Like ‘the cloud’ (and Transformers), there is more to email than ‘meets the eye’.
Taking the time to understand the nuances of email marketing can be a huge asset.
It can help you reach more people, generate more sales, and increase client referrals…with minimal investment and effort.
If you want to learn more about HOW to use email with better success…
There are several recommendations based on my experience over the past decade of using email to grow my business (and my clients’ businesses)
-Mark ‘the-cloud-expert’ Thackeray