Category Marketing Strategy

The Words You Use

Let’s see if you have ever had this experience before.  You meet someone for the first time and within the first few minutes, he/she has accurately described in detail your current situation, including problems & challenges that you’ve never ever…

Know Your Audience

Growth & Scalability Comes From Knowing Your Target Audience Better Than They Know Themselves One morning eleven years ago, I looked into the bathroom mirror…and what I saw looking back at me scared me. I didn’t pull out my phone…