True Value
A father said to his daughter, “You have graduated with honors, here is a car I bought many years ago. It is pretty old now. But before I give it to you, take it to the used car lot downtown…
Category Marketing Strategy
Fatal Misdiagnosis
I want to tell you a story that proves how context can mislead people to make the wrong decisions. (true in life as it is in marketing your business) This story is important because I hear from too many people…
What I Learned From An Army Cook
Army food is pretty much what you’d expect: bland, overcooked…and as much as you can eat. The dishes are not garnished with Tuscan balsamic vinegar or alba white Italian truffles. It’s all about providing enough calories to fuel the troops…
The Cost of Waiting
Last year, I decided to finally build a treehouse with the girls. With the shutdown caused by the pandemic, I figured it was “the perfect time.” This would give my kids something to do while they were isolated. It turned…
When Your Goalie Gets Knocked Out
I love sports. As the youngest of 7 kids (6 boys and 1 girl, all of whom play multiple sports), it was inevitable that I would follow their lead. But sports can be harsh at times, too. A few missed…
Rerouting
A few weeks ago, while driving to pick up some materials for a brick oven I’m building out back (so awesome – I’ll share some photos once it’s all ready to rock), I took a wrong turn. I had been…
Why A Squirrel Always Lands On Its Feet
A few days ago, my girls were watching Mark Rober’s ‘Backyard Squirrel Maze’ on YouTube when I happened to walk into the room. So being the amazing parent I am, I sat down and started watching 🙂 And here’s the…
Finding Leverage In Your Business
A few weeks ago, I was having dinner at the home of my oldest brother Steve. He was giving me a tour of the recent projects they had completed as well as a few others currently in progress. At one…
STOP Doing All The Things.
People LOVE to chime in with exactly what you need to do in order to grow your business. Ever noticed that? You’ll have people with ZERO experience owning and operating their own business start spewing out tactics & strategy to…
The One Line Email to Revive Dead Leads
What do you do when a hot prospect suddenly grows cold? You’ve done the work to start the conversation and get the ball rolling and then…crickets. Here’s a sweet and simple secret to re-engaging those cold leads. I call it…