The Power of an Invitation.
How a 3-Minute phone call turned into an Ironman. As a business owner and marketer (and yes, you ARE a marketer), our goal is to invite people to take some type of action. Now, that action could take the form…
Month March 2021
Are Facebook Ads Risky?
Facebook ads have the reputation of being risky. And the fact is, they are risky if you are going in blind. It’s freakishly easy to create a campaign or boost a post, and then watch in silent horror as your…
Know Your Audience
Growth & Scalability Comes From Knowing Your Target Audience Better Than They Know Themselves One morning eleven years ago, I looked into the bathroom mirror…and what I saw looking back at me scared me. I didn’t pull out my phone…
How Much Is A Client Worth To You?
The secret of successfully scaling your business starts with understanding the lifetime value of your client. Recently, a prospective client was referred to me to help with promoting her mindfulness practice. Although the business model was the same as others…
3 Must-Have Marketing Campaigns for 2021
Three Different Strategies to Capture the ‘Low-Hanging Fruit’ and Skyrocket Your Profitability. Are you missing out on these ‘low-hanging fruit’?Are you watching buyers walk right past your checkout line and over to your competitor? In this post, we cover 3…