3x new patient flow!

How Dr. Diana Heineken 3X’d Her New Patient Flow (Without Burning Out or Learning TikTok)

The Situation: A Great Practice Needing More Foot Traffic

When we first connected with Dr. Diana Heineken, she was running a respected, high-quality dental practice. But like many great dentists, she was wearing all the hats.

Dentist.
CEO.
Marketing Director.
Website editor.
Occasional Instagram poster (usually followed by, “Wait… did I post that to my personal account?”)

She was seeing around 6 to 10 new patients per month…respectable, but not enough to reach her bigger goals: hiring an associate, scaling back her hours, and spending more time with her family.

(You know, small dreams like seeing your kids in daylight.)

The Strategy: No Gimmicks, Just Smart Marketing That Stuck

We didn’t promise a magic wand. We didn’t suggest rebranding her as a dental influencer.
(“Picture this: whitening tutorials while lip-syncing to Dua Lipa!” Yeah… no.)

Instead, we focused on consistent, strategic marketing rooted in:

  • Targeted PPC Campaigns
  • Pinpointing what patients really want from their dentist
  • A clear, compelling online presence that reflected who she is as a provider
  • Conversion-focused messaging designed to attract the right kind of patients

Admittedly, this was not an overnight success story. Like a snowball rolling downhill, it grew bigger and bigger after steady, consistent effort.
(Kind of like flossing, but for your business.)

The Result: 3X Growth, Associate Hired, Schedule Full

Today, Dr. Heineken is averaging 35 new patients per month. (That’s more than 3X what she was doing before!)

Not a typo. Not a fluke. Just the power of a marketing system that actually works.

Here’s what that looks for Dr. Heineken now:

Accelerated her timeline of adding another associate
Preparing to scale back an extra day each week – freeing up time for family, sanity, or sending funny reels to her colleagues at work
Her schedule is consistent  – and she’s building a scalable practice, not just a busy one.
She no longer carries the burden of marketing solo – and spoiler alert: she doesn’t miss it.

And the Stress? It’s Down, Too

Running a dental practice is stressful enough. You shouldn’t also be expected to become a full-time marketing guru just to keep the chairs full.

Working with us gave Dr. Heineken the peace of mind to focus on dentistry, while we handled the visibility, strategy, and growth behind the scenes.

Because at the end of the day, you shouldn’t have to Google “How to run a Google Ads campaign” after seeing your 5th root canal of the day.

Final Thought: You Deserve a Practice That Grows With You

Dr. Heineken’s story isn’t just about bigger numbers (although they are definitely nice). It’s about building a practice that supports her life, not the other way around.

And the best part? There was no secret formula. Just clear messaging, a smart strategy, and consistent effort month in, month out.

So if you’re tired of the DIY marketing treadmill…or worse, doing nothing and hoping patients magically appear…it might be time to bring in a partner who gets it.

Want to scale your practice like Dr. Heineken did?

Let’s chat. We promise we won’t ask you to dance on camera.

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