How Cook Orthodontics Got a Full Marketing Team (Without the Full-Time Cost or Headache)
Spoiler alert: Dr. Cook didn’t hire an in-house marketer. He hired a dream team – and the sun immediately broke through the clouds!
The Situation: Great Orthodontist, Struggling to Keep Up with Marketing
Dr. Cook and his team were doing incredible orthodontic work…transforming smiles and improving lives daily. But behind the scenes, they were also trying to stay on top of their website, come up with social media campaigns, check Google rankings, and occasionally figure out what PPC even stands for.
Marketing felt like a second full-time job, and frankly, no one at the office had the time (or desire) to be the next Don Draper in scrubs.
The Dilemma: In-House Hire or Outside Help?
Hiring a full-time marketer was on the table… but finding someone with the right experience, personality fit, and technical know-how felt like searching for a unicorn with a marketing degree and orthodontic experience.
And even if they found the perfect person, could one employee really handle:
- Website content
- SEO optimization
- Ad strategy
- Patient referral campaigns
- And actually execute it all?
Spoiler: No. That’s not a person. That’s a Marvel superhero.
The Solution: One Agency. All the Marketing. Fraction of the Cost.
Instead of hiring in-house, Dr. Cook partnered with our team…giving him the power of an entire marketing department for less than the cost of one full-time hire.
Here’s what we took off his plate (and did really, really well):
✅ Website content review and messaging: We reviewed and clarified copy so it reflected Dr. Cook’s voice and resonated with real people in his community. It no longer read like it was written by ChatGPT’s robotic cousin from 2013.
✅ SEO Optimization: We made sure people searching for Invisalign, braces, or orthodontists in the area could actually find Cook Orthodontics online.
✅ PPC Campaigns: We ran targeted ads to reach high-intent patients -aka the ones who are ready to start treatment now, not “someday when I win the lottery.”
✅ Referral Systems: We helped activate happy patients and encouraged them to spread the word through thoughtful outreach and incentives. Because who doesn’t love a good “my friend told me to come here” moment?
✅ Marketing Quarterback: Most importantly, we provided a leader to take the lead on marketing efforts and drive results that make the whole practice shine.
The Result: More Freedom, Less Stress, and Consistent Growth
Dr. Cook and his team are no longer scrambling to keep up with marketing tasks. They’re not guessing at ad budgets or wondering what’s working.
They’ve got a reliable, experienced team doing the heavy lifting so they can focus on what they do best: creating beautiful, confident smiles.
“It’s like we upgraded from a tricycle to a Tesla,” one staff member didn’t actually say, but probably thought.
The Takeaway: Stop Trying to Do It All Yourself
Here’s the truth: most orthodontic and dental offices aren’t equipped to build and manage a comprehensive marketing strategy on their own…and they shouldn’t have to.
Hiring in-house isn’t always the best (or most affordable) solution.
Partnering with an agency gives you:
- An entire team of specialists (copywriters, designers, ad experts, strategists)
- Consistent execution and optimization
- Strategic guidance based on real data
- Freedom from stress and burnout
CTA: Want to Offload Marketing and Grow Without the Guesswork?
If you’re tired of feeling behind…or wondering if your marketing is actually doing anything…let’s talk. We’ll bring the strategy, execution, and results… you just keep doing what you do best.
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