How 319 New Patients Walked Through the Doors (Thanks to PPC Ads and a Bit of Strategy)
The Starting Line: A New Office with Empty Chairs
Our client had just opened the doors to a brand-new dental practice in the community. The equipment was shiny. The signage was fresh. The schedule? …well, let’s just say it had more gaps than a hockey player’s smile.
Like any new business, he needed to:
✅ Fill his schedule
✅ Build a name in the community
✅ Compete with local offices that had a 10-year head start
✅ Convince strangers on the internet to trust him with sharp tools near their faces
No pressure, right?
The Plan: Smart PPC with Laser-Focused Targeting (No Cavities Involved)
We built a strategic Google Ads campaign tailored to the exact people most likely to become loyal patients—families, professionals, and nearby residents who were actively searching for a dentist right now.
Using local market research and real-world data, we avoided the “spray and pray” approach and instead focused on:
- The right neighborhoods
- The right keywords
- The right message (“Hey, we’re new, we’re awesome, and we’ve got openings!”)
- And yes… the right budget (because dental chairs aren’t cheap)
The Result: 319 New Patients. In 12 Months. From One Campaign.
That’s not a typo.
Three hundred and nineteen real people scheduled, showed up, and became patients.
The campaign helped:
✅ Fill his schedule (some days were standing room only… just kidding, we still had chairs)
✅ Get his name known in the community
✅ Lay the foundation for long-term growth
✅ Make his front desk team very familiar with the phrase: “New patient? Absolutely!”
So What Made It Work?
It wasn’t luck. It was strategy. We made sure the campaign:
- Matched the right message to the right audience
- Was monitored and adjusted weekly (because guesswork isn’t a strategy)
- Showed up when and where people were actively searching for a new dentist
Plus, we didn’t make it weird or pushy. Just helpful, clear, and trustworthy—like a good neighbor… if your neighbor was really good at molar extractions.
Bottom Line: First-Year Success Starts with Visibility
When you’re the new kid on the dental block, you can’t afford to sit around hoping people notice your sign. You need to be where your future patients are: Google search results.
This campaign gave our client the boost he needed to go from “brand new” to “booked out.” And it all started with a smart strategy, the right messaging, and a little help from Google Ads.
Want to fill up your schedule, fast—without relying on word-of-mouth alone?
[Let’s talk. We’ll help you find your 319. → Contact us.]